To start off, we need general information about your project – when is the start and end of the campaign or is it continuous. How many recipients you have, which dynamic information would you like to use (like name, company, Facebook photo etc.) and of course, the data file in CSV format (or other).

We can also help you to produce the video. In that case we’ll need a brief for that as well to create the concept and start designing, animating or filming. If you wish to use your own video that’s also fine. We just need to determine the dynamic parts of the video to prepare it for personalized information.

Once the video and dynamic fields are ready, we’ll run the first test with a sample data to be sure that all works well. If there are any social-media connections needed, this will be prepared and tested by our developers. If all works and you are happy, we will personalize all the videos and send you back your data file (in CSV or some other suitable format for you) with corresponding embed codes for each of the name on the sheet. We can also connect it directly to your e-mail platform – like Mailchimp. Now all the videos are on the server and ready to be played.

You can use your usual e-mailing platform to send out all the personalized videos (Mailchimp, Smaily etc.) by importing the data file with unique video embed codes. To have a good follow-up, we can create a landing page that fits to the video. This is the page where the viewer lands when she clicks the image on the e-mail to watch the personalized videos. A call to action button for conversion is highly recommended.

Now, everything is ready to be sent out. We will connect your campaign to your personal dashboard where you can monitor all the activities and analyze the behavior and results. You will send out the e-mails (or social-media, like Facebook) and log in to your Luminate dashboard. In case you have any questions or need some additional help, we are just an e-mail or phone-call away.