Luminate is a custom made video that is unique for every single customer you have. It can use their name, gender, Facebook profile picture or whatever information they have shared with you. You can use this data to automatically generate a unique video to engage your customers.
Become a pioneer
You can use it not only to stand out from the crowd but also to improve engagement and conversions. Set new trends in performance marketing and prove innovative possibilities of visualizing big data. Be a pioneer with LUMINATE.
Privacy comes first
You and you only own your data. We use strictly secure servers and transparent process.
Rise of click-through-rates
E-mails with personalized videos generate a 1000% to 1500% increase in click-through-rates compared to those without, with high-performing campaigns seeing CTRs exceeding 30 percent.
Rise of conversion
Personalization increases conversions, and videos increase conversions. Luminate combines these two and can show a conversion of 85%
To start off, we need general information about your project – when is the start and end of the campaign or is it continuous. How many recipients you have, which dynamic information would you like to use (like name, company, Facebook photo etc.) and of course, the data file in CSV format (or other).
Live-rendering
For live-rendering we need similar general information about your project as with batch-rendering. Only difference here is that instead of integrating your existing data we will start preparing a landing-page so you can start collecting the data. All the dynamic information you would like to include (like name, Facebook profile photo, company logo) is still important to communicate in this step.
2 Concept, Design and Video
Batch-rendering
We can also help you to produce the video. In that case we’ll need a brief for that as well to create the concept and start designing, animating or filming. If you wish to use your own video that’s also fine. We just need to determine the dynamic parts of the video to prepare it for personalized information.
Live-rendering
Same as with batch-rendering – we can use your premade video, work together with your production company or create one for you ourselves.
3 Personalized Video Implementation
Batch-rendering
Once the video and dynamic fields are ready, we’ll run the first test with a sample data to be sure that all works well. If there are any social-media connections needed, this will be prepared and tested by our developers. If all works and you are happy, we will personalize all the videos and send you back your data file (in CSV or some other suitable format for you) with corresponding embed codes for each of the name on the sheet. We can also connect it directly to your e-mail platform – like Mailchimp. Now all the videos are on the server and ready to be played.
Live-rendering
Similar to batch-rendering with the exception of instead using a CSV file, we’ll test it live on a browser where a new personalized video is generated for the user on-the-go using their own input data. Integrations with streaming server, mailing services and social-media are made.
4 Landing Page and E-mail
Batch-rendering
You can use your usual e-mailing platform to send out all the personalized videos (Mailchimp, Smaily etc.) by importing the data file with unique video embed codes. To have a good follow-up, we can create a landing page that fits to the video. This is the page where the viewer lands when she clicks the image on the e-mail to watch the personalized videos. A call to action button for conversion is highly recommended.
Live-rendering
On-the-go rendering needs a more sophisticated landing-page than the batch service. Here we’ll create a website where the user is able to input their own data, upload images, videos or connect with their social media accounts to ask permission to retrieve their information from 3rd parties. Once all the fields are filled and boxes checked, our engine will render the personalized video based on this data. This video will be presented here and can be shared anywhere and invite other to create their own as well. People can also create personalized videos for their friends to invite more users to engage with your brand. This all depends on your campaign goals. And again – a call to action button for conversion is highly recommended.
5 Delivery and Analytics
Batch-rendering
Now, everything is ready to be sent out. We will connect your campaign to your personal dashboard where you can monitor all the activities and analyze the behavior and results. You will send out the e-mails (or social-media, like Facebook) and log in to your Luminate dashboard. In case you have any questions or need some additional help, we are just an e-mail or phone-call away.
Live-rendering
Now, when everything is ready we will connect your campaign to your personal dashboard where you can monitor all the activities and analyze the behavior and results. In case you have any questions or need some additional help, we are just an e-mail or phone-call away.